What we do

Benjamin Newby LLC is a consultancy company that specializes in venue consultation, mixology, and events. We consult with venue owners and operators, liquor companies and distributors, event coordinators, and international brands to provide guidance in this challenging yet exciting industry.

Benjamin Newby LLC was created to provide support in all aspects of liquor, events, and hospitality from achieving successful on-budget venue launches and continuous operational efficiency to providing services in recruitment, training, cocktail creation, beverage program development, and branding and communication.

Ben B & W Obscura